You’ve set up shop and you’re ready to succeed on Amazon. But how? Like all things, there is a strategy and a method for winning at sales and running a business. Know what it takes to make it to your end goals with these quick tips on how to succeed on a large third-party platform, like Amazon.
1. Know-How to List Your Product
When it comes time to list a new product on Amazon, you always want to double-check the accuracy of your UPC codes. By ensuring that this information is correct, you are easily avoiding trouble that you can run into with Amazon and its customers.
Be sure to update this type of information so that Amazon can have access to the information it needs about your product. This way, you don’t have to deal with any hassles later on.
2. Beat the Competition with Pricing
If you’re a small brand who is just starting out on Amazon, look into your competitor’s prices. Amazon buyers are always searching for the best deals.
If an Amazon shopper is looking online for the best deal, they know and trust that Amazon will have the best prices. It is essential to use competitive pricing. Shoppers will likely buy from you because your prices beat the other guys who are selling on Amazon.
3. Use Clear, High-Quality Images
You can have the best descriptions in the world for your products. Customers can find you in a heartbeat through search engines. But if they come to your spot and they see that you do not have quality images, you can be sure to have a deal-breaker.
No one is going to buy from you if you don’t have high-quality images of your product. Make sure that your customers can clearly see what they are buying. This is an important factor during a buyer’s journey. People need to see what they are going to get before they make their final decision on making a purchase.
Quick tips for quality images:
- Don’t use images that are blurry or grainy
- Photos look best with a clean, minimal background
- Use photos from different angles to show off your product
- Be transparent with product flaws in your images
4. Take the Advantage of SEO
Let your customers find you by incorporating SEO into your listings and descriptions of the product you’re selling. Using keywords and related to the product you’re selling online will make it easier for your customers to find you. Start with the basics such as the brand, product description, material, color, size, and quantity.
Offer as much information as possible about your product. SEO makes it simple for Amazon and other search engines to understand what your product is/does. You can establish a presence this way for your small brand. And it makes the process much easier for customers to discover you.
5. Use Internal and External Marketing
Spread the word about your business and establish brand awareness. Don’t just sit back and expect your consumers to know about you. The hard work pays off when you promote your business to potential customers within Amazon and outside the platform.
With Amazon, you can use its marketing tools so that you can be seen on the first page. With Amazon Marketing Services, you get PPC ads, access to the data of your ad campaigns, and targeted visibility.
Don’t forget the power of social media marketing. Using platforms, like Instagram, Facebook, and even Pinterest can go a long way. Build your brand and get your customers to know you and your story.
6. Get the Five Star Feedback Your Small Brand Deserves
Once you start to establish your brand, you’re going to want the feedback it deserves. Five-star ratings are essential for showing up on the first page of Amazon. It shows that your products live up to its reputation and you will want to keep it that way to weave out the competition.
Always ask for reviews from your customers. Keep in touch once they purchase your product. Not only do reviews help your Amazon store stand out, but it also helps to understand what your customers think of your products and how you can make improvements. So, keep in mind that feedback is important.